Branch & ATM Network Optimization

Is your branch and ATM network reaching the right customers? Are you placing yourself in optimal locations? Are you geared towards maximum productivity?

The GeoPro solution answers these questions by pinpointing the best locations for your branches, priority banking offices, ATM's, kiosks and mobile sales teams within any market. Optimizing distribution locations will positively impact your company's performance in the market.

We provide the following deliverables:

Market capacity modeling: Our methods involve defining your market capacity so you can measure how much revenue and how many outlets a city or country can absorb. Over estimation drains resources and under estimation leaves untapped potential on the table.

GeoPro's “micro-market” approach ensures that all outlets perform at optimal levels.

Target segment definitions: Defining target segments give you actionable clarity on the market. We will help you delineate your target segments with our proven analytic approach.

Existing network “asset vitality assessment”: Another step in optimizing your branch and ATM network is assessing the asset vitality of your existing network. Are your stores or “assets” in prime locations or are they in locations that drag down overall performance?

Branch format and size alignment: We will help you to choose the right format and size of your branch. Remember, choosing the right location is only part of the process. Choosing the right format for the right location is vital.

Network blueprint development: To sustain change in a market landscape, you need a roadmap. GeoPro's retail network blueprint serves that purpose. It includes recommended changes to a store's networks, new market entrants and the most optimal distribution points of stores within a market.

Process integration and online planning tools: GeoPro will integrate analytic tools and data into your site planning and acquisition process.

The Branch Network Optimization solution is built on the following GeoPro services: