Market Potential Modeling

Market potential modeling is all about pinpointing where your target customers live, work, shop and commute. Combine that with shopping frequency and ticket size, and you've got a clear picture of where you need to be in a market. GeoPro's quantitative analytics define potential revenue for key consumer segments across a city, district or neighborhood.

Our outputs allow you to streamline the distribution of your product or service so that it reaches the maximum number of customers for minimum cost.

But how is it all done? At the core of GeoPro's marketing potential modeling is the Demand Pattern Modeling (DPM). DPM is a quantitative approach that ranks, evaluates and displays the geographic distribution of consumer demand across urban and suburban markets. Using the Demand Pattern Modeling method, clients can calculate their total market size and map the distribution of where the target consumer is.

The benefits of Marketing Potential Modeling will enable you to:

  • Quantitatively define your total market size
  • Determine whether "box" count or sales staff count is most important to establishing a winning strategy
  • Grow with sustainability and market adaptation
  • Uncover Pan-regional standards for market sizing process and elements

By finding the right market size for your product or service you set yourself up at an advantage in finding the right place to offer them. After identifying their corresponding potential value, you can choose how best to allocate your resources when you rank and prioritize your mini markets by identifying high and low growth potential. Also, a valuable outcome of prioritizing your markets is finding untapped potential within existing markets. By identifying these untapped potential areas, you increase your market share. This clarity of information will better inform your target setting for sales and revenue.